Women wearing veils on their faces in Pawan Kalyan's film: What's the reason?

Pawan Kalyan starrer 'Hari Hara Veera Mallu' was released on July 24 and received a huge welcome from the fans. The film had a good opening at the box office on its first day and Pawan's fans celebrated the festival with a political flag and a red towel.

But in the meantime, a scene seen in theatres surprised everyone as some women wore a red screen on their faces and watched the film. At first it was assumed that this was a protest. But the truth is, it was a promotional activity for another film.

The move is aimed at promoting a new Telugu film titled 'Parada', which will tell the story of women's freedom. The film stars Malayalam actress Anupama Parameswaran in the lead role and is directed by Praveen Kandregula of 'Cinema Bandi' fame. 'Parada', which is slated to hit the screens on August 22, has been promoted in a different way.

With this, 'Hari Hara Veera Mallu' is the platform and the team of 'Parada' has promoted their film in a different way.