Tamannaah Brandambassador for Mysore Sandal Soap – Where are the Kannada actresses? Strong reaction from netizens

Mysore Sandal Soap, a historical brand owned by the Karnataka government, has roped in multilingual actress Tamannaah Bhatia of Baahubali fame as its new ambassador. The decision has sparked a debate on social media. By choosing Tamannaah as the ambassador, the intention may be to make the brand gain popularity at the national level. But the Kannada audience has not appreciated the decision. "Don't kannada actresses belong to the brand of the Government of Karnataka?"

It has also gone viral that Tamannaah Bhatia is being paid around Rs 6.20 crore for the deal, which has also drawn a lot of criticism. There is also a view that if Kannada actresses are given a chance, the state's culture will be represented better. Along with this, there is also a view that Deepika Padukone, Haripriya, Ashika Ranganath, Rachita Ram, etc. could have been selected. But since Tamannaah Bhatia is a representative of beauty brands across the country, there is also a view that this choice could be part of the business strategy.

Tamannaah has also come close to the Kannada audience in a way that is unfair to them through special songs in films like 'Jaguar', 'KGF' and the recent 'Raid 2'. Whatever may be the background, this has given a new twist to mysore sandal soap.