'Devil' song craze: 10 million views in 22 hours, reels pouring in!

The song 'Idre Nemdiyag Irbek' from the movie 'Devil' has been spreading like fire on social media since the moment it was released. In just 22 hours, the song has garnered over 10 million views and created another record in Sandalwood.

On the day of the release, the reels fair was held and by the evening of the song's release, it was raining reels on Instagram. Young children, youth, actors, actresses, dancers all reeled and shared the song in their own style. Bigg Boss fame Divya Uruduga, Ginirama fame Ritwik Math, choreographer Murali Master, actress and bodybuilder Chitral Rangaswamy have all joined hands for the craze for this song.

A video of a little giral dancing to a song played on TV has gone viral. It is clear from this that the song has appealed to the children as well. Apart from social media, the song is also giving a big push to the promotion of the film.